You may already know of friends or family members who need our help. Great! Let us know today! But because we all have a limited number of friends and family, we have to do some work to find other leads.
There are different methods of finding these properties that we can turn into win-win situations. The key is MARKETING. There are a lot of highly motivated sellers out there, but they just don’t know who to call for help! Simply getting the word out is key. It is easier to let a motivated seller find you than for you to track them down. But for them to find you, you first have to get the word out.
So how do we do that? Here are some ideas:
1) Flyers: These are a fantastic (and inexpensive) way to spread the word. There was a link to a flyer included in your welcome email. Feel free to print it out as many times as you’d like. Use neon paper (orange, yellow, or green) that draws attention from a distance. Hand it out to neighbors, post it at public bulletin boards, drop it off at laundromats, bus stops, coffee shops, etc.
2) Business Cards: These you can pass out to everyone you meet, leave them at restaurants, put them in your bills that you send off when you pay them, etc. You can print out your own or use a service like www.vistaprint.com. The message on the cards should be similar to the message on the flyer. Remember that all it takes is one card to make you $500.00.
3) Bandit Signs: You’ve probably seen them driving down the road. They are the ones that say something like “WE BUY HOUSES” or “STOP FORECLOSURE.” These signs work very well. They cost around $1-$2 each depending on where you buy them and how many you buy. There are a lot of companies that make these signs. Here are a few online sources:
Many online sites require a minimum amount (50 or 100), so you can check with local sign shops if you want less.
The most effective signs are 18” x 24” plastic corrugated and hand-written. You want a simple message such as “I’LL BUY YOUR HOUSE TODAY! CASH!!” or “SELL YOUR HOUSE FAST” and a phone number. They should have a white or bright colored background and dark lettering. Make sure the phone number is big enough that people can read it as they drive by. The signs should be placed near intersections, where people have to slow down or stop.
You should also draw a map and keep track of all the locations of your signs. Check with the city/county before putting them out. In most areas, you can put them out Friday evening and take them down Sunday evening.
4) Print Ads: These are ads that you see in the local newspaper. Again, they say something like:
WE BUY HOUSES CASH
555-555-5555
or
STOP FORECLOSURE
555-555-5555
These ads work, but they can get a little pricey.
5) Internet: Websites such as craigslist.org, foresalebyowner.com, and backpage.com have motivated sellers posting their houses all the time! If you find a property that we may be interested in, find out as much information as you can then submit the lead to us.
6) Direct Mail: This is mailing to a list of people who are behind on payments and are in the pre-foreclosure process. You can get a Notice of Default (NOD) list from the county courthouse or from a title company. The problem with NODs is that every other investor is also mailing to them so you have to be really creative. If the homeowner is receiving 100 letters from investors, yours will have to stand out enough for them to not only open it, but also read it and act on it. If you plan to do direct mail we will provide you with a sample letter.
You can invest as much as you’d like into marketing – from little or nothing (internet, flyers, and business cards) to a significant investment (a major direct mail campaign). Marketing is your only expense, but it is an investment with strong potential for great return.
There are many, many ways to locate motivated sellers. The key is to get creative!
Filed under: Bird Dog, Motivated Sellers, Wholesaling | Tagged: real estate, real estate investing, Bird Dog, motivated seller, marketing | 1 Comment »